15 Digital Marketing Facts at the Heart of Everything We Did in 2014

This past year, digital marketing proved to be an essential for brand marketers and In 2014 digital is at the heart of everything for brand and direct marketers. Whether it’s email, social, webcasts or mobile—it’s a new digital age. Consumer expectations are that brands are always “on” with accessibility at consumer fingertips.

Herewith, 15 digital essential thoughts for the modern marketer, as provided by our friends at DM News:

    1. Blog influence: Blogs are 63% more likely to influence purchase decisions than magazines. (Optimind Technology)
    2. Skip the opening line: Emails with no subject line were opened 8% more than those with a subject line. The reason: An email without a subject line shows more email preview text. (Signals)
    3. Facebook buying power: 47% of Americans say Facebook is the number one influencer of their purchases. (Social Media Today)
    4. FB acquisition tool: 70% of marketers used Facebook to gain new customers. (HubSpot)
    5. The social CEO: 77% of buyers are more likely to buy from a company if its CEO uses social media. (War of Words: Myth-Busting Social Media, SEO & ContentMarketing)
    6. But he/she still doesn’t get it: 36% of executives say their CEO either “does not care,” or “cares little” about the company’s reputation on social media. (Source: Polaris B)
    7. Shop around: The average buyer consults 11 consumer reviews on their path to purchase. (Optimind)
    8. For me, please: 78% of CMOs think that custom content is the future of marketing. (WebDAM)
    9. Do I know you: 42% of U.S. consumers site familiarity with the sender’s name as the main influence on deciding whether to open a promotional email on their mobile device. (Source: MarketingProfs)
    10. Google us: 77% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. (Social Media Today)
    11. Big Daddy data:71%of marketers say they plan to have Big Data solutions in place in the next two years. (ZDNet)
    12. Yes, but: 86% of companies are comfortable marketing with social tools, but only 41% use social tools for communicating with customers. (Forbes/Aberdeen Group)
    13. In our hands: Americans spend 4X more time on mobile devices compared to newspapers and magazines. (Percolate)
    14. Stable platforms: The leading platforms for U.S. smartphone use are Android (53%) and iPhone (40%). Blackberry now accounts for just 3% of the market. (Heidi Cohen)
    15. Convince me: Using videos on landing pages can increase conversions by 86%. (Optimind Technology)

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Direct Choice Inc. is a full-service direct marketing agency that has worked with national and regional brands in a wide variety of vertical markets. In addition to this blog, you can also find us on Facebook, Twitter, and LinkedIn


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