Are you a favored brand? If so, 72% want to get your emails!

Email marketing revisited

Interesting stats coming out of DM News this week about the often-maligned direct marketing channel— email.

DM News really did their homework around email marketing and according to recent surveys…

  • 72% of the population say that email is their favored mode of communication with companies in which they do business
  • 61% say they like to receive promotional emails on a weekly basis, and some said they’d welcome even greater frequency
  • Direct mail was the second favorite link with brands among 2,057 adults surveyed last month by MarketingSherpa
  • Almost half (46%) listed mailbox matter as desired, followed by TV ads (34%) and print ads (31%)
  • Fewer than 20% indicated a preference for text, social media, or personal conversations
  • 9 in 10 people surveyed said they enjoyed getting emails from favored brands
  • 15% would be open to receiving them on a daily basis
  • More than ¾ of consumers said they’ve made purchases influenced by emails
  • Half of them said they find abandoned cart emails to be helpful. Indeed, conversion rates for such reminders are high
  • 6% say they always complete the purchase when email comes and 7% say they always convert if a discount is included
  • Almost half of those surveyed had suggestions on how to make inbox appeals even more appealing
  • 3 out of 10 said they’d like to see shorter, more personalized emails
  • 28% related a desire to get more promotional emails, 20% want fewer

We would concur with these numbers based on our results from recent client CRM and growth campaigns. Especially when the content is compelling, the offer is irresistible—and most important: the contact and customer purchase data is accurate.

We ♥ email.

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Direct Choice Inc. is a full-service direct marketing agency that has worked with national and regional brands in a wide variety of vertical markets. In addition to this blog, you can also find us on Facebook, Twitter, and LinkedIn


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