It’s not 2009 anymore. With social media approaching a ten-year anniversary, much has changed in marketing via the major social platforms. 2015 is under way, so we thought it was a good time to share the prevailing wisdom of the Direct Marketing News editors and their ideas on the biggest changes we’ll all see for this year and beyond.
- The price of play. Brands with ads on social media today are paying for it. Facebook is making it even worse for 2015, cutting posts that are “too promotional” –meaning that social media budgets will need to be increased and investments extended. New content will need to be overhauled to be less self-serving and more consumer-focused.
- Multi-media social rules. Facebook remains the most popular social media platform, with 70% of its users on the site daily. But more people are using multiple social media sites–Instagram, for example, which boosted its users by about 9% from 2013 to 2014, reaching more than 300 million users.
- Pictures, please. Yup, it’s a visual medium. Photo posts simply perform better than text-based posts. And even static images aren’t enough: the best posts feature sight and sound and a lot of action. According to KISSmetrics, photo posts get 53% more likes, 104% more comments, and 84% more click-throughs on links than text-based Facebook posts.
- Push me, pull you. Cheap sensors embedded in everything are sending push notifications to Facebook, Twitter and other outlets.
- Buy me. The new and better way to make a purchase on social? Buy buttons, being tested social-wide. These impulse-drivers will encourage instant shopping on a massive scale. Monetization is not far behind.
Direct Choice Inc. is a full-service direct marketing agency that has worked with national and regional brands in a wide variety of vertical markets. In addition to this blog, you can also find us on Facebook, Twitter, and LinkedIn