“Different is good,” says Angelina Jolie

At Sunday’s Kids’ Choice Awards on Nickelodeon, Angelina Jolie brought home an award for Best Villain for her performance in Maleficent. Jolie’s speech has garnered a great deal of attention for its key message about being “different.”

“I want to say when I was little, like Maleficent, I was told that I was different — and I felt out of place, and too loud, too full of fire, never good at sitting still, never good at fitting in. And then one day I realized something, something I hope you all realize. Different is good.”

This resonated with us for a number of reasons. Creativity is often an innate gift with the best and brightest advertising and marketing people. With that gift comes a different point of view on almost everything—from finding beauty in nature to evaluating one’s place in the cosmos. Creative people know they’re different, usually at an early age, So there’s often a struggle, and this strange compulsion to think, to write, to draw, to make something.

But Jolie’s speech and her advice to “”cause a little trouble…it’s good for you” also is applicable—we think—to how we approach our work.

Every day, we are tasked with finding a new and better way…whether it’s a breakthrough in digital marketing technology, or a different path to greater response in an integrated direct marketing campaign, or a killer creative platform and visuals. To get to a “breakthrough” we have to break something, right? The old way, the old rules, the “accepted approach” that’s become tired and stodgy.

Yup, we gotta “cause a little trouble.” And it’s good for our clients. And us.

Thanks for the validation, Angie.

Watch Angelina’s speech: http://www.huffingtonpost.com/2015/03/30/angelina-jolie-kids-choice-awards-speech_n_6969584.html

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Direct Choice Inc. is a full-service direct marketing agency that has worked with national and regional brands in a wide variety of vertical markets. In addition to this blog, you can also find us on Facebook, Twitter, and LinkedIn


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