The latest takeover of social media and the internet has been the mega campaign to promote Universal’s Straight Outta Compton, the hit biopic about West Coast rappers NWA. The group originated in Compton, L.A.’s notorious urban burb.
The film has been doing boffo box office, thanks in part to a content-based viral campaign involving a “Straight Outta Somewhere” user meme allowing anyone to claim their own city of origin. A quick tour of Facebook and Instagram reveals Average Joes and Josephines getting involved by posting the personalized logo over a pic of themselves.
The campaign took off when celebs and social media darlings began using the meme in the past month. Users have also begun tweaking the format to poke fun at certain pop culture components.
Has it peaked yet? Not sure.
It’s a brilliant example of how getting users involved in something clever (think last summer’s Ice Bucket Challenge) and customized to them spreads like, well, Straight Outta Somewhere.
Rep your city here:
Direct Choice Inc. is a full-service direct marketing agency that has worked with national and regional brands in a wide variety of vertical markets. In addition to this blog, you can also find us on Facebook, Twitter, and LinkedIn