The real walking dead: direct mail

Okay, so maybe “walking dead” sounds a bit macabre. But it’s Halloween, right? Give us a bloody break.

What we mean is what we all know—direct mail remains the most consistent, big-producing medium in the direct marketing toolbox. Not bad for a previously declared-dead channel. Spooky.

Not only is mail NOT DOA, it’s ALIVE!

Here’s how hauntingly superior mail remains:

  • Mail is the largest single direct marketing expenditure at $44.8 billion
  • More than ¾ of direct mail is opened by recipients
  • 65% of adult Millennials say they prefer to read something on paper
  • 76% of young people in the digital generation have made a purchase based on something they received in the mail
  • Marketers recommend mail as the #1 ingredient in the direct marketing brew
  • Nearly half of people surveyed said they had retained something they’d received in the mail for future reference
  • 56% of consumers say that printed materials are the most

Statistics source:

Amazingly lifelike!

Happy Halloween, all.

P.S.:  Walking Dead Spoiler alert! Say it isn’t so, X-X-X-X-X!

Direct Choice Inc. is a full-service direct marketing agency that has worked with national and regional brands in a wide variety of vertical markets. In addition to this blog, you can also find us on Facebook, Twitter, and LinkedIn


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