2015 was the year when marketing using video blasted back, engaging increasingly visual and ADD consumers in a way that mere copy often doesn’t. There’s no reason to think that this trend will change for 2016.
Not so fun fact: The average person’s attention span in 2015 was 8.25 seconds.
Thanks to YouTube and its more than four billion views per day, the stakes are undeniable. YouTube is the second most popular search engine in the world and the third most visited website—trailing only Google and Facebook. And it is responsible for a seismic shift in traffic away from traditional copy-driven blog posts and toward YouTube channels and dedicated video blogs.
What’s ahead is clearly a huge move to branded video content. Accepting this, here are a few tips for social marketers and other direct marketing organizations:
- Put up a YouTube account. If you don’t have one already, you’re at the wrong party.
- Develop content with your brand’s name on it.
- Add video to your website.
- Create video for your product or service pages.
- Turn your blog into a visual video feast.
- Add short video or animated GIFS (bite-sized animations) to your social platform feeds (Twitter, Instagram, Facebook, et al).
- Create Vine videos to add to your posts.
- Look into storytelling by live streaming video content via Periscope or Meerkat.
- Inject some video into your emails—but no longer than 3 minutes or so.
Check it out: see what some brands are doing using Periscope.
How will your brand use visual marketing this year?
Direct Choice Inc. is a full-service direct marketing agency that has worked with national and regional brands in a wide variety of vertical markets. In addition to this blog, you can also find us on Facebook, Twitter, and LinkedIn