Direct Choice takes home Benny Award!

This past Thursday night Direct Choice was honored with another Benjamin Franklin Award (aka “Benny”) and two Honorable Mentions by the Philadelphia Direct Marketing Association (PDMA)!

The PDMA’s Bennys celebrate the best direct response work of the past year in Philadelphia’s direct marketing community. This year’s awards were held at Pomme, in Radnor, PA.

Our “Dry Comfort Launch” campaign, developed for SCA TENA, brought home the “Benny” in the “Creative Only Direct Mail” Category.  The “EZ Renewal Process” microsite developed for Independence Blue Cross won an Honorable Mention in the “Interactive (Website, Microsite, Landing Page)” Category and the Blue Cross Blue Shield of North Carolina “Mosaic Group Package Pricing” campaign won an Honorable Mention in the “Direct Mail B-to-B (Lead Generation or Retention)” Category.

As President and CEO of Direct Choice, I am proud of the awards we won last night, but the real winners are the individuals who made the winning programs a reality…Reem Massella (VP, Marketing Services), Rob Crossley (Senior Marketing Manager), Beth Harvath (Marketing Manager), Anne Lake (Creative Director), Mike Burgoon (Art Director), Lonnie Bidwell (Senior Programmer), Kathleen Halligan (Production Director) and Sal Favazza (Controller).

Thanks to the PDMA for recognizing our efforts over the past year. And a special heartfelt thank you to our wonderful clients, who inspire us to excel, each and every day!

– Nick Lanzi, President and CEO, Direct Choice, Inc.


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