Graduation season: colleges for marketeers

Time to toss those mortarboards, 2016 grads! Tis the season for commencement speeches, white dresses, and sappy selfies with extended clan. It’s also intern season, when the not-yet-employed settle in with companies to gain more experience and a chance at a regular paycheck.

It’s got us thinking about direct marketing as a career many of us stumbled into out of colleges and universities, armed with marketing or finance-type degrees. Others fell into it, with arts training and other liberal arts sheepskins. Of course, recently there are super-specialized programs for the would-be marketer. Whether in direct, digital, internet marketing, social media…there is a plethora of degree and credit programs from left to right coast.

Herewith, a sampling of what we found for the high school student or other seeker looking to leap with agility into our world:

Alabama

The University of Alabama at Birmingham (UAB)

Graduate Certificate in Social Media


digital marketing courses:

  • Social Media and Virtual Communities in Business (online)
  • Web Analytics (online)
  • Plus 1 social media course from any graduate program at UAB, approved by advisor

Arizona

Arizona State University

Marketing B.S. with a concentration in Digital and Integrated Marketing Communications

digital marketing courses:

  • Digital Marketing in Practice
  • Social Media and Content Marketing

California

Azusa Pacific University

B.A. in Management degree – Digital Marketing emphasis

digital marketing courses:

  • Marketing and E-Commerce
  • Digital Marketing
  • Analyzing and Optimization of Digital Media
  • Digital Consumer Behavior
  • Global Viral Marketing

California State University – Northridge

Minor in Interactive Marketing

digital marketing courses:

  • Consumer Information in the Digital Age
  • Marketing Metrics and Insights
  • Internet Marketing
  • Social Media Marketing

San Diego State University

Professional Certificate in Digital Media

digital marketing courses:

  • Increasing Traffic to Your Website
  • Photography in the Digital Age
  • Understanding Social Media
  • Video Production for Digital Media Platforms
  • Social Media Strategies for Business
  • Publishing on the Web
  • Video Production for Digital Media Platforms
  • Increasing Traffic to Your Website
  • Digital Copy Editing and Design
  • Mobile Marketing

Santa Clara University

MBA, Concentration in Digital Marketing and E-Commerce

digital marketing courses:

  • Internet Marketing & eCommerce
  • Social Media Marketing
  • Mobile Marketing and mCommerce

Colorado

University of Denver – University College

New Media and Internet Marketing (Master’s Certificate Program)

digital marketing courses:

  • Internet Marketing Communication
  • Multichannel Marketing Strategy
  • Web Analytics
  • Digital Campaign Management
  • Reputation Management
  • Integrating Social Media
  • Email Marketing
  • Advanced Search Marketing
  • Writing for Web/Content Management
  • more…

University of Denver

Master of Science (MS) in Marketing

Pick from 6 tracks, including Digital Marketing

digital marketing courses:

  • Introduction to Digital Marketing
  • Mobile Marketing
  • Search Engine Marketing: Google Analytics & AdWords
  • Social Media Marketing

Connecticut

Sacred Heart University

Digital Marketing Graduate Program Certificate

digital marketing courses:

  • Digital Marketing
  • Marketing Analytics

Sacred Heart University

M.S. in Digital Marketing

digital marketing courses:

  • Digital Marketing
  • Marketing Analytics
  • Applied Topics in Digital Marketing
  • Capstone Thesis in Digital Marketing OR Capstone Project in Digital Marketing

University of Connecticut

Digital Marketing & Analytics Undergraduate Certificate

digital marketing courses:

  • Digital Marketing
  • Marketing & Digital Analytics
  • Integrated Marketing Communication in the Digital Age

District of Columbia (DC)

George Washington University

MBA Concentration – Marketing Communications & Digital Marketing

digital marketing courses:

  • Electronic Marketing
  • Web Analytics & Online Advertising
  • Social Network Analytics
  • more…

Georgetown University

Professional Certificate – Digital Marketing

digital marketing courses:

  • Digital Marketing Strategy
  • Web and Mobile Design and Usability
  • Advanced Marketing Analytics and Reporting
  • Content Marketing
  • Viral Marketing: Creating Buzz
  • Advanced Digital Marketing Strategies, Search Marketing
  • more…

Georgetown University

Professional Certificate – Social Media Marketing

digital marketing courses:

  • Using Social Media Tools Effectively
  • Writing for Social Media
  • Social Media Strategies & Tactics
  • Measuring & Calculating Return on Investment for Social Media
  • Capstone Course in Social Media
  • more…

Florida

Florida Atlantic University

Digital Marketing Minor

digital marketing courses:

  • Social Media Innovation
  • Social, Legal and Ethical Issues of Digital Data
  • Social Media and Web Technologies
  • Social Media and Web Analytics
  • Marketing on the Internet

Nova Southeastern University

BS in Marketing – concentration in Digital and Social Media


digital marketing courses:

  • Digital and Search Engine Marketing
  • Content Marketing
  • Social Networking

Georgia

University of Georgia

Undergraduate Marketing Major – Digital Marketing Emphasis

digital marketing courses:

  • Social Media Marketing Strategy
  • Digital and Social Communication Strategies
  • Internship in Digital Marketing

Illinois

Lewis University

MBA – Concentration in Social Media Marketing

digital marketing courses:

  • Social Media Marketing
  • Social Media Analytics
  • Social Media Strategies
  • Search Engine Optimization Methods

Northern Illinois University

Bachelor of Science in Marketing – Interactive Marketing Concentration

digital marketing courses:

  • Internet Marketing
  • Interactive Marketing Technology

Maryland

Towson University

Undergraduate E-Business Major

digital marketing courses:

  • e-Business Marketing
  • Principles of e-Business
  • e-Business Infrastructure
  • Advanced e-Business
  • Special Topics in e-Business
  • more…

Massachusetts

New England College of Business

Bachelor of Science in Digital Marketing

digital marketing courses:

  • Digital Marketing
  • Viral Marketing & Digital Presence
  • Data Analysis, Metrics and Measurement of Digital Marketing
  • Ethics and Social Responsibility in a Digital Age
  • Digital Advertising
  • Online Consumer Behavior & Social Engagement
  • Virtual Business Operations and Management
  • Targeted Marketing & Social Optimization
  • Search Engine Optimization
  • Customer Relations and the Online Environment
  • Managing Change in Digital Marketing
  • Global Strategies in Digital Marketing
  • Advanced Digital Campaign Integration
  • Web Design and Development
  • Advanced Web-Based Design Strategies for Marketing & Advertising

Suffolk University

Marketing Major – concentration in Marketing Innovation and New Media

digital marketing courses:

  • Managing Social Media
  • Mobile Marketing
  • eMarketing

Michigan

Eastern Michigan University

MBA with Specialization in E-Business

digital marketing courses:

  • Digital Marketing
  • E-Business Strategy
  • E-Commerce Law
  • Accounting for E-Commerce

Ferris State University

Marketing degree – E-Commerce Marketing Concentration

digital marketing courses:

  • Business-to-Business E-commerce marketing
  • Business-to-Consumer E-commerce marketing

University of Michigan – Dearborn

BBA Degree – Digital Marketing Major

digital marketing courses:

  • Digital Consumer Search and Marketing
  • E-tailing and Retailing
  • Communications Strategy and New Media
  • Digital Analytics and Content
  • Managing Electronic Commerce Systems

Western Michigan University

eBusiness Marketing Major

digital marketing courses:

  • Internet Marketing
  • Advanced Internet Marketing

Missouri

Maryville University of Saint Louis

Internet Marketing, B.S.

digital marketing courses:

  • Internet Marketing

Missouri University of Science & Technology

Business and Management Systems, Minor in Electronic and Social Commerce

digital marketing courses:

  • Digital Marketing and Promotions
  • Electronic and Mobile Commerce
  • Fundamentals of Mobile Technology for Business
  • more…

University of Missouri – St. Louis

Digital Media Marketing Certification

digital marketing courses:

  • Effective Email Strategy
  • Strategic Search Engine Marketing
  • Mobile Marketing
  • Blogs to Buzz
  • Social Media Marketing
  • Media Buying, Planning and Analysis
  • Web Analytics
  • Digital Strategies
  • Data Analysis, Interpretation, and Dashboarding

New Hampshire

Granite State College

Digital and Social Media (B.S.)

digital marketing courses:

  • Trends in Digital and Social Media
  • Integrative: Project in Digital and Social Media

New Jersey

Fairleigh Dickinson University

Bachelor of Science in Marketing, Digital Concentration

digital marketing courses:

  • Digital Marketing
  • Social Media Marketing
  • Marketing Internship (related to Digital and/or Social Media)

Rutgers University

Mini-MBA: Digital Marketing

digital marketing courses:

  • Digital Marketing Strategy
  • Search Engine Marketing
  • Social Media Marketing
  • Mobile Marketing
  • Content Marketing Strategies and Tactics
  • Personalized Digital Experiences
  • Web Analytics and ROI for Better Decision Making
  • Crisis Management and Legal Landmines in Digital Marketing
  • Gamification for Digital Marketing
  • UX and Marketing
  • Online Customer Acquisition
  • Transforming Your Digital Marketing

New York

Baruch College

Underground Marketing Management Major, Digital Marketing Track

digital marketing courses:

  • (required) Marketing Web Analytics and Intelligence
  • (required) Internet Marketing
  • Digital Advertising
  • Social Media Marketing and New Ventures
  • Direct and Interactive Marketing
  • e-Business Technologies

Pace University

Social Media and Mobile Marketing MS Program

digital marketing courses:

  • Social Media and Mobile Marketing Strategies
  • Foundations of Social and Mobile Technologies
  • Digital Marketing
  • Interactive and Direct Marketing

Rochester Institute of Technology

Undergraduate Major in New Media Marketing

digital marketing courses:

  • Internet Marketing
  • Search Engine Marketing and Analytics
  • Social Media Marketing

State University of New York at Purchase

Social Media Marketing Professional Certificate Programs

digital marketing courses:

  • Social Media Marketing: Strategies and Tactics
  • Social Media Marketing: Using the Tools of the Trade
  • Twitter
  • Facebook and Google+
  • Blogging
  • Search Engine Marketing and Optimization

Oregon

Portland State University

Digital Marketing Strategies Certificate

digital marketing courses:

  • Introduction to Digital Strategies
  • Social Media Marketing
  • Search Engine Marketing
  • Professional Skills for Digital Marketers
  • Advanced Concepts: Digital Media Integration
  • more…

Southern Oregon University

Certificate in Interactive Marketing and eCommerce

digital marketing courses:

  • Internet Marketing and E-commerce
  • (many classes in web development and/or digital media)

Tennessee

Eastern Tennessee State University

Digital Marketing, M.S.

digital marketing courses:

  • Social Media and the Brand
  • Digital Marketing Research
  • E-Commerce Marketing/Direct Marketing (B2C)
  • Consumer Behavior in the Online Environment
  • B2B Digital Marketing
  • Web Analytics
  • Business Analytics, Data Visualization, and Online Metrics
  • Search Marketing
  • Digital Marketing Strategy
  • Digital Marketing Strategic Experience

Washington

University of Washington

Certificate in Advanced Online Marketing

digital marketing courses:

  • Online Marketing Strategies & Methods
  • Campaign Optimization & Customer Retention

University of Washington

Certificate in Digital Marketing Analytics

digital marketing courses:

  • Marketing Data Landscape & Tools
  • Digital Marketing Measurement
  • Drawing Insight from Data

West Virginia

West Virginia University

Digital Marketing Communications (DMC) Graduate Certificate

digital marketing courses:

3 of the following 5 electives:

  • Mobile Marketing
  • Digital Storytelling
  • Social Media & Marketing
  • Web Metrics & SEO
  • Digital Video Production

Wisconsin

University of Wisconsin – Whitewater

Marketing major with direct and internet emphasis

digital marketing courses:

  • Internet Marketing
  • Social Media and Internet Marketing

So, congratulations new grads! We’ll be with you at Senior Week (in our dreams).

Direct Choice Inc. is a full-service direct marketing agency that has worked with national and regional brands in a wide variety of vertical markets. In addition to this blog, you can also find us on Facebook, Twitter, and LinkedIn

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