Welcome to The Cut, the Direct Choice blog. We’ve always had a blog, but The Cut takes our thought leadership to new heights.

You’ll discover our take on the best in integrated marketing and advertising, as well as the broader 24/7 marketing world in which we live, work and play.

We promise to be entertaining, engaging and upfront with our opinions on what’s great and what’s not.

Come with us on our journey as we share…

Our experience and best practices
The choicest approaches to solving complex marketing challenges
Leading-edge technology
Our curated taste level in creative and design

Today, the marketing horizon is virtually limitless. Follow us and see it from our vantage point.


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